My entry into the health and fitness industry wasn't driven by love of health and fitness—at least not primarily.
I was the client coaches struggled to know what to do with. Rather than see themselves as lacking the skills to help me, I was looked at as uncommitted, unmotivated, or unwilling to do the work.
When I began exploring behavior change psychology and the science of body image, I realized that problem wasn't with me, it was that the coaching industry wasn't getting training on the skills they needed to help real people like me.
That was my gateway into entrepreneurship. I needed to be the coach that could help people, like actually.